Massey Online Management

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Social media is vital to your website ranking

Posted by Kath Massey on 23 August 2013 | 0 Comments

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When we first started incorporating social media into our online strategy we had to be honest with our clients. We had no idea if Facebook, Trip Advisor, Twitter etc was going to convert bookings or add value to the park brand but we were seeing it used more and more by companies so figured we needed to get on board. In the three years since then we have experienced numerous instances of the power of social media for business and the link with website search ranking is something that businesses can no longer afford to ignore.

Wikipedia says "social media optimization is becoming increasingly important for search engine optimization, as search engines are increasingly utilizing the recommendations of users of social networks such as Facebook, Twitter, and Google+ to rank pages in the search engine result pages." Without exception, Facebook is in top ten referrers to the park websites that we work with. For about half it is in the top five referrers, often sending more traffic to the website than the state tourism sites or powerful paid listings like Holidays With Kids. We have only ramped up the Google+ pages of our parks in the last two months but already we are seeing traffic flowing through to the websites. Most importantly, we have used tracking funnels to follow visits into the website from social media sites and through to the park booking pages so we know that there is buying intent in these visits.

When you start a Facebook page it feels like you are banging on about nothing with nobody listening and there is no doubt that it takes an understanding of how to "work" social media to sucessfully grow your page. There are all sorts of formulas and guidelines for the variation of content, time of posting and analysis of interactions that need to be considered. There is also a minefield of terms & conditions that if ignored can result in your page being taken down or deleted. It takes time and commitment to grow your presence on any social media site and this is something that we know parks struggle with. Even if you take advantage of ads or paid listings you still must follow through consistently with regular and relevant content. That is where we come in. For just $275 per month with a min four month commitment our Facebook Fixer package we will get your social media off to a great start or on the right track including sourcing and posting content. If you do not have a Facebook page yet we can set one up for you. Contact us here for more information on this package