Massey Online Management

RMS Icon

Why Pinterest is a valuable business tool

Posted by Melinda on 27 February 2015 | 0 Comments

Our clients entrust us to proactively manage their online brand and presence. But this is more than just websites, Facebook and TripAdvisor.
It also includes Pinterest.  No doubt you’ve heard about Pinterest but read below to find out exactly what it is and how can it be used for your business.

Background
Pinterest has been around for a few years now and has become one of the fastest growing websites in history for online content sharing.

To start with the basics, Pinterest is a visual bookmarking tool that helps users to discover, save, and organise projects and ideas that appeal to them.

Just imagine if the internet only displayed content that was of interest to you.  Well, that’s what Pinterest does.

How it works    
When surfing the net, Pinterest users can ‘Pin’ a picture.  A Pin could be a picture of a travel destination, a type of caravan, or a nutritious and fun food idea for children.

Pins are then saved onto a ‘Board’ that either represents themselves or their business.  Boards could be called ‘Holiday Destinations’ or ‘Wish List’ or ‘Recipes’.  When users click on their filed Pins it will take them back to the original page where it came from…..which we endeavour to make sure is your website or Facebook page etc.

Similar to Facebook and Instagram, other people and businesses can be followed, commented on, liked, and re-pinned, which is similar to sharing.  Pinterest suggests similar ‘Pinners’ to follow which is a very easy way to source further content.

Research
Pinterest is not just for personal usage.  Due to its incredible growth, businesses, both small and large, should include this platform in their social media strategy to augment and improve reach.

As at December 2014 there were 350,000 Pinterest users in Australia* and women are dominant users.  Also, 28% of online adults use Pinterest*, up 7% from the previous year and 42% of online women are Pinterest users with 28% aged 30-49 years.

In Summary

  • Pinterest will help your business engage with current, new and future guests to build a following and a relationship with them.
  • Pinterest gives your guests another way to interact and promote your business to their friends and family through personal endorsement.
  • Pinterest will drive traffic back to your website, which is one of, if not the most important goal, of your marketing efforts.

The next step is for you to have a look around Pinterest for yourself to see how it will resonate with your target audience.  Enjoy!

If you'd like to learn more, click here to read our latest news about how digital marketing can improve your business.

*Statistics compiled from www.socialmedianews.com.au and www.pewinternet.org/2015/01/09/demographics-of-key-social-networking-platforms-2/

test