Meet the MOM team

Kath Massey

Kath Massey grew up with tourism in her blood in the NSW South Coast town of Merimbula. With work experience including being a bank officer, cafe owner/operator, sales manager for a dynamic import/export company and park manager at BIG4 Forest Glen Holiday Resort for over four years, Kath has a diverse range of business and tourism skills.

Gaining her first tertiary qualification in Business and Tourism from Monash University, Kath continues to develop her digital marketing skills and awareness via the schools of Google, Facebook, Mashable and cyberspace in general.

In 2012 Kath won the Innovation Centre Sunshine Coast Business Pitch Competition with her Dragons Den style delivery of the MOM business model, and the tagline "take more holidays, spend them in Australia and stay in a holiday park".

Kath is a passionate advocate of Australian tourism and the holiday park industry, and feels fortunate to have found a way to promote both.

Jared Russell

Jared started his career working in family dining restaurants prior to moving into quick service restaurant management before being motivated by a memorable guest experience to join the hotelier world. A world in which he quickly built a reputation for producing positive results and continuously meeting and quite often beating KPI, guests and staff expectations within the industry. After years of honing his skills within the industry as a whole, he is now well versed as a high level systems operator with a wide range of diverse skills across multiple business structures ranging from corporate brands, hotels and independent management rights, as well as being a preopening specialist for a number of large and successful properties. 

Originally from Sydney, Jared has called many parts of Australia home from the East coast right over to the West coast of Australia seeing some amazing sites and meeting a variety of personalities along the way before finding home in Brisbane. 

You'll find Jared in his element working with our PMS training clients, acquisition projects, operations and sales and revenue management.

Matthew Armytage

Matt has been in the accommodation industry for over 20 years. During this time, Matt has gained an abundance of skills in people management and accommodation systems. After completing his Bachelor of Business, Matt had the goal to travel the world and put this theory into practice.

His journey led him to oversee establishments in England, gifting him invaluable experience in the hospitality industry. After his stint in the northern hemisphere, Matt returned to Australia and furthered his experience working in hotel and apartment management roles. 

Being a people person, Matt's affinity for this industry stems from his dedication to positive guest experience. Matt is no stranger to customer facing roles and this has fueled his love for our line of work. His wealth of experience and commitment to good customer service makes him the perfect addition to the MOM team.

On his days off, while Matt isn't helping grow your business, he can be found going on adventures with his family or bike riding. 

Melinda Haeusler

Melinda has been working in marketing for over 25 years and finds it dynamic, challenging and rewarding. She has been fortunate enough to work with amazing companies who helped shaped her future and fuelled her enthusiasm for marketing. She found her calling after working for Walt Disney London and pursued her career within the tourism industry. Upon her return to Australia she worked in marketing at Dreamworld, completed a public relations degree from QUT then moved to the Sunshine Coast where she was Marketing Manager at Aussie World for seven years as well as working for the respected Daniel Morcombe Foundation.

Melinda has expertise in all aspects of marketing including advertising, publicity, traditional marketing and digital. She is deadline driven, can project manage and multi task, and has an extraordinary high level of attention to detail.

On her days off Melinda can be found hiking around the country side or throughout the world. Her favourite holiday destination is anywhere where the horizon can be seen through the trees.

Lesley-Anne Edmond

Lesley-Anne, or LA, grew up in Ashburton situated in the beautiful South Island of New Zealand, only moving to Queensland with her husband and daughter in 2011. She escaped the earthquakes only to find flooding!

LA has worked in several customer service and PA positions over the years which has given her a huge appreciation of excellent customer service. She found working in the tourism and hospitality area a great platform to share this enthusiasm with others.

Prior to working at Massey Online Management, LA held a number of roles in an apartment complex in Caloundra. She started out with a few casual housekeeping hours per week and worked her way to the top as the full time Complex Manager, learning an incredible amount along the way.

Having been taught by Kath to correctly use and utilise the many features of the RMS system, LA is now working with new RMS clients to guide them through their set up and operational training of the RMS system. 

Marion Siebuhr

Marion’s love of travel began in her childhood with annual family caravan trips to Ballina, where her family later moved to. After completing a Bachelor of Business in Tourism Management, she went on to work in the Front Office in such beautiful locations at Heron Island, Queenstown, New Zealand and Vancouver, Canada. She then spent ten years working on Princess Cruises ships, in Alaska, Mexico, the Caribbean and Mediterranean.

Returning to Australia, Marion used her expert travel knowledge as a travel agent, before packing up the house with her husband and son for a five-month caravan trip. They travelled from the Sunshine Coast down the East Coast to the Great Ocean Road and Ballarat and concluded with five weeks in the van around Tasmania.

Now settled back on the Sunshine Coast, Marion has been working in Marketing and Admin, before joining the Massey Online team. Excited to share her love of travel and marketing, she loves nothing better than putting herself into a guest’s shoes to share the best of what a destination has to offer.

Nic Lambert

Nic has recently settled on the Sunshine Coast after spending two and a half years travelling around Australia with her family in their caravan. During her travels, she visited many award-winning holiday destinations including some of our wonderful clients along the east coast. 

Nic has 4 years of experience creating social media content for their family business, taking on all of the creative elements of their marketing, website and social presence. This combined with her first-hand knowledge of tourism locations makes her a wonderful addition to the MOM marketing team. 

She loves to travel, do anything creative, spend time exploring with her family and build relationships.


Aimee Vance

Aimee has a keen interest in marketing and all things social media. After completing her bachelor on the Sunshine Coast studying film and media, she branched out into social media marketing.

You will find Aimee curating perfect social media posts with influence from her creative background. Having worked in-house at multiple companies, Aimee has the skills and knowledge to understand your needs across the social realm and elevate your business.

In her down time Aimee enjoys all things creative such as creating art across different mediums including, yarn craft and scrapbooking. She is always up for an adventure and you'll often find her trying new hiking locations around the Sunshine Coast.

Ethan Dodds

Ethan joined the MOM team after two years of working in a high demand IT company. His position allowed him to develop skills in network installation, hardware and software repairs and setup. His experience along with an interest in technology helped him increase his quick problem-solving skills which are essential for working in the online space.

With a passion for computers and software, Ethan's contribution at MOM includes maintaining hardware, software and applications. Additionally, he is taking on new data analysis and analytical projects to further his knowledge and skills. 

In his spare time, Ethan likes to wind down by hitting the skate park.

Ellen Massey

Ellen began working for MOM as a junior when she was 14 years old. She began assisting with downloading online surveys and basic data management and now works primarily in social media management, third party listing management and web design.

She loves to travel and spent five months backpacking through Europe in 2018. The experience gave her a unique view on guest experience and the importance of quality customer service, effective eMarketing, and proficient reservation systems.

Ellen loves the opportunity Massey Online provides her to discover and learn more about new Australian destinations and encourages her to direct her travel bug energy towards places closer to home.

Oliver Massey

In 2015 Oliver completed a school based traineeship gaining a Certificate 3 in Digital Media and Information Technology.

His contribution to the MOM team includes maintaining all the hardware, software and applications we require to do our jobs, formatting and editing images and video, assisting Kath with data analysis and testing or implementing new applications that requires advanced IT skills.

He is a mad keen surfer so the flexiblity of our cloud based business fits him well. When the waves are cranking... he works at night!

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