Google + Microsoft Advertising

Be visible when guests are ready to act.

MOM plans and manages paid advertising across Google and Microsoft for accommodation businesses that want a clearer, more accountable way to reach potential guests.

Discuss your advertising Explore the service

Paid search, managed with purpose

The right message, market and moment—without losing sight of the budget.

A joined-up approach

Advertising connected to the way your business works.

Paid advertising works best when the campaign, website and booking journey support one another. We look beyond isolated clicks to consider the search terms, audience, offer and destination page together.

Google and Microsoft provide different ways to reach people across search and their broader advertising networks. The appropriate mix depends on your location, audience, seasonality and commercial priorities—not a fixed package.

Measurement is shaped by the tracking and booking systems available to your business. We report on the information that can be reliably captured and clearly identify any limitations.

What we can support

From campaign setup to ongoing refinement.

Campaign planning

A practical campaign structure based on your property, priority audiences, locations, booking periods and available budget.

Google Ads

Search, display and Performance Max campaigns selected and configured according to the job each campaign needs to do.

Microsoft Advertising

Campaigns across Bing and the wider Microsoft search network to extend your reach beyond Google where it makes sense.

Budget oversight

Ongoing attention to campaign budgets, search demand and seasonal priorities so spend remains focused and controlled.

Landing-page alignment

Review of the pages your ads lead to, with practical recommendations to create a clearer path from click to enquiry or booking.

Reporting and refinement

Regular review of campaign activity and available conversion data, followed by considered adjustments to targeting, creative and spend.

Start with a conversation

Let’s work out where paid advertising fits.

Tell us about your property, audience and priorities. We can discuss an approach shaped around what you need.