Website audits and technical SEO
Identify issues affecting how search engines access and understand your website, then prioritise practical improvements.
Digital Marketing & Guest Engagement
Turn attention into direct bookings.
Help the right guests find you through SEO and Google Ads, and stay connected through social media, email marketing and guest communications.
SEO & GEO
Help more guests find your property.
We improve how your accommodation website is found and understood through search. From technical fixes to useful property content, MOM helps you build a stronger presence in traditional and AI-assisted search.
Discuss SEO for Your PropertyOn-page optimisation
Improve page titles, meta descriptions, headings and internal links.
Accommodation and destination content
Develop useful information that answers guest questions and showcases your accommodation, facilities and location.
Local search visibility
Improve the accuracy and consistency of your property information and relevant local listings.
AI-assisted search visibility
Make content clear, factual and well structured, supported by appropriate structured data where relevant.
Measurement and reporting
Review search visibility, organic traffic and meaningful website actions to guide further improvements.
GEO stands for Generative Engine Optimisation. It considers how your property’s information can be understood and surfaced in AI-assisted search. It builds on sound SEO practices; rankings, mentions and citations cannot be guaranteed.
Services are scoped to each property and are not automatic inclusions in every website package.
Google Ads
Reach guests when they’re planning their next stay.
MOM manages Google Ads campaigns for accommodation businesses, with a focus on relevant traffic, direct-booking opportunities and measurable results.
Discuss Google Ads for Your PropertyGoogle Search campaigns
Reach people actively searching for accommodation, destinations and relevant stays.
Performance Max campaigns
Use suitable creative assets and Google’s automated campaign tools to reach prospective guests across Google advertising channels.
Campaign planning and management
Align targeting, budgets, messaging and landing pages with the property’s objectives.
Conversion tracking
Configure and review measurement so campaign decisions use meaningful actions where tracking access allows.
Ongoing optimisation
Review campaign performance and adjust targeting, creative, bids and budgets.
Reporting
Explain spend, enquiries or bookings, and conversion value where reliable tracking is available.
Our Services
Connected marketing for every step of the guest journey.
Email Marketing (EDMs)
Email marketing is one of the most cost-effective and easily measurable ways to build brand awareness.
We craft customisable Electronic Direct Mail (EDMs) intended to inspire website visits and sales. Promotions can be communicated quickly and effectively through a Privacy and SPAM Act compliant system.
- Custom email design and content creation
- Track response rates and engagement
- Privacy and SPAM Act compliant
Database Management
Your reservation system holds thousands of contacts. We make sure they are organised, accurate, and ready to use.
We extract, segment, and upload contacts to a master database, handle unsubscribes according to SPAM laws, and remove bounced or duplicate contacts so your campaigns always hit the mark.
- Extract and segment contacts from reservation systems
- Remove duplicates and bounced emails
- Strict SPAM law compliance
Guest Surveys
Understand your property from the perspective that matters most.
We create and monitor guest surveys to gather actionable feedback about your facilities and service. The insights we uncover help operators make meaningful improvements to their business.
- Custom survey creation
- Monitor and report on feedback
- Identify actionable improvements
Ready to reach more guests?
Let's discuss how our digital marketing services can help you connect with your audience and drive direct bookings.
Contact us
Social Media & Social Ads
Keep your property top-of-mind and increase brand awareness across key platforms.
MOM maintains a regular posting schedule, promotes strong organic posts, and creates targeted social advertising campaigns to help your property stay visible and drive relevant actions.