The challenge for every accommodation provider—from holiday parks to resorts—isn’t peak season; it’s filling those mid-week gaps and securing reliable income during the shoulder and slower periods. These empty nights are pure revenue lost.
At Massey Online Management (MOM), we specialise in turning those slow periods into profit opportunities through smart digital strategy, reservation system expertise (especially RMS), and targeted marketing.
The way travellers find and book accommodation is rapidly changing. Forget just keywords; we're now entering the era of Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). AI search engines are no longer just listing links—they're providing direct answers, often with citations, based on structured data, rich content and verified sources. So, how can you ensure they're not just found, but featured in these new AI-driven results?
In the evolving world of hospitality marketing, the rise of generative AI and large language models (LLMs) is fundamentally changing how accommodation is found online. For years, we've focused on keywords, meta descriptions, and back linking. But what if your most powerful tool was something you've had all along?
Standing out in the crowded online travel market is more challenging than ever. Potential guests are searching across various platforms including high cost 3rd party OTA's and Intermediaries.
This is where Google Performance Max (PMax) campaigns step in as a powerful AI solution, offering a streamlined and highly effective way to drive more direct bookings for your hotel, resort, or camp site.
We all know the power of a glowing online review, and in today's digital world, it's often the first thing potential guests see. If you're serious about boosting your online presence, you need to read this!
In today's digital age, social proof is king. Potential guests are far more likely to trust the experiences shared by fellow holiday makers than traditional advertising. Let's delve into how you can harness the power of User Generated Content.
Discover our RMS workshops available to any one looking to enter the accommodation industry or enhance their skills in RMS. In the fast-paced world of accommodation management, having the right tools and skills is crucial.
Discover essential strategies for crafting irresistible sales and packages that entice guests and drive conversions. We'll explore how to add value, create urgency, and target the right audience to maximise your occupancy rates.
It's time to level up your email design game! Let's dive into the essential tips and tricks to create visually stunning and effective emails that captivate your audience and drive results.