5 Strategic Ways to Maximize Mid-Week Occupancy
Posted by Kath Massey on 30 Sep. 2025 4:15 pm

Here are five actionable strategies you can implement right now to boost your mid-week bookings and year-round revenue.
1. Target High-Value, Niche Segments
The traditional leisure traveller usually books a Friday-to-Sunday stay. To fill Monday through Thursday, you must target audiences whose travel schedules are flexible or tied to non-weekend activities.
- Grey Nomads & Seniors: This demographic is often price-sensitive but highly flexible. Offer a 'Stay 4, Pay 3' mid-week special specifically for guests aged 55+. Since they often pay for electricity/utilities on-site, the utility cost is usually offset by the guaranteed occupancy.
- Remote Workers / ‘Workcationers’: Appeal to modern professionals who can work from anywhere. Highlight your fast Wi-Fi, quiet environment, and comfortable workspace with a specific 'Mid-Week Work & Relax' package.
- Small Corporate Groups: Target local businesses (training, strategy sessions) needing a quiet space. Use dedicated landing pages that emphasize meeting facilities and proximity to local services.
The MOM Advantage: We can help you create hyper-specific segments within your Property Management System (PMS) and target them directly via social media and email campaigns.
2. Focus on Value, Not Deep Discounts
While discounts are easy, they devalue your brand. During the week, your goal is to add perceived value without sacrificing rate too heavily.
Instead of offering 25% off the nightly rate, try these value-add packages:
Discount-Based (Avoid)
20% off all mid-week stays
Value-Based (Recommended)
Mid-Week Explorer Package: Includes Complimentary Local Activity Vouchers (e.g., coffee, winery tour, park entry) or $50 Food & Beverage Credit.
3. Leverage RMS Automation for Dynamic Pricing
Are you manually adjusting your rates? You're too slow. Your Revenue Management System (RMS) should be your most effective mid-week tool, leveraging dynamic pricing.
As a Certified RMS Partner, MOM emphasizes setting up the Revenue Management Module correctly to work for you. We recommend:
- Trigger Points: Set rules that automatically drop the mid-week rate by a small percentage (e.g., 5-10%) when occupancy for those nights falls below a certain threshold (e.g., 60%) just 14-21 days out.
- Length of Stay (LOS) Incentives: Automatically offer a lower per-night rate for stays of 3 or 4 nights, incentivizing guests to extend their booking across the slower mid-week.
This ensures your property is competitively priced in real-time, capturing last-minute searches without relying on staff intervention.
4. Master Local SEO & Your Google Business Profile
Mid-week travellers often search for specific local needs rather than just general holiday terms. This means Local SEO and your Google Business Profile (GBP) are critical.
- Optimise Your GBP: Ensure your 'Products' and 'Services' sections clearly list mid-week packages and amenities like Wi-Fi or pet-friendliness. Use the 'Posts' feature on your GBP to promote specific mid-week offers with clear CTAs and links.
- Target Local Keywords: Ensure your website content ranks for "mid-week accommodation [Your Town]" or "best work retreat [Your Region]." People search for what they need; your website must answer that query directly.
5. Activate Your Existing Database with eMarketing
Your past guests already know and love your property—they are your highest-converting audience. They are also the least expensive to acquire!
- Segment by Booking Behaviour: Identify guests who historically book short, last-minute stays. Target them specifically with an exclusive mid-week email offer two to three weeks out from the slow period. Use platforms like Vision6 for professional and segmented delivery.
- Automated Communication: Set up an email automation sequence that periodically reminds past guests of the benefits of a mid-week escape (e.g., "Fewer crowds, more space, same great service").
Mid-week success requires a tailored strategy that balances digital marketing with smart PMS configuration. As industry experts, Massey Online Management can audit your current strategy, configure your RMS for maximum yield, and execute the targeted digital campaigns needed to fill those beds.
The team at Massey Online Management is here to help. Reach out to us today to discover how we can help you stand out in the crowd.