The challenge for every accommodation provider—from holiday parks to resorts—isn’t peak season; it’s filling those mid-week gaps and securing reliable income during the shoulder and slower periods. These empty nights are pure revenue lost.
At Massey Online Management (MOM), we specialise in turning those slow periods into profit opportunities through smart digital strategy, reservation system expertise (especially RMS), and targeted marketing.
The way travellers find and book accommodation is rapidly changing. Forget just keywords; we're now entering the era of Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). AI search engines are no longer just listing links—they're providing direct answers, often with citations, based on structured data, rich content and verified sources. So, how can you ensure they're not just found, but featured in these new AI-driven results?
In the evolving world of hospitality marketing, the rise of generative AI and large language models (LLMs) is fundamentally changing how accommodation is found online. For years, we've focused on keywords, meta descriptions, and back linking. But what if your most powerful tool was something you've had all along?
Video content is now essential for increased social media engagement. See how to get started, some tips and tricks to capture video content and how we use it here at MOM...
We are presented with exceptional times with the COVID-19 outbreak and our thoughts go out to everyone who has been affected.
Read here how to keep up to date with Google's products, their impact on your business and what MOM are doing to help.
Aircamp is an Aussie designed App for searching and booking camping accommodation. Read here what we've done for your business.
Do you have a retention strategy in place? Find out why retaining customers is a lot more cost effective than acquiring new ones.
Facebook has been slashing organic reach for years. Read how to remain in the news feed of your target market and how to obtain a highly engaged audience.