How to build a trusted brand on social media!
The goal is to be CONSISTENT…
Being consistent doesn’t mean just posting consistently, it also means being consistent with your branding across all profiles. Ensuring that your graphics have a consistent look and feel and using the same or similar branding for your banners and profile pictures.
Building connections with your audience.
When you are commenting and responding to people regularly, you start to have a connection with your audience. You'll notice the same people commenting on a regular basis, and responding to regulars is a great way to build a relationship and gain a loyal customer! It increases the chances of people sharing your content with their family and friends which helps your business grow.
Create brand recognition and trust.
Using the same branding for your banners, profile photos and graphics is very important for brand recognition and trust. Having consistency in your branding will make it recognisable to your audience and support in building a loyal customer base.
Grow audience engagement and gain traction.
When you post content and respond to enquiries on a regular basis your audience will perceive you as an active presence and see you as reliable. Social platforms will also reward you for posting and engaging consistently so your content will be shown to more users. When your audience sees that you are consistent, they are more likely to comment, respond, and contact you.
We have a highly skilled marketing team who have many years of experience managing social profiles and are always happy to help. If you would like further guidance, contact us today and we can help get things started.