Snackable Content
Hungry?
Sorry! This blog isn't about what food to eat when you're in front of the computer. Snackable content is straightforward, short-form, easily digestible content that lends itself to being passively consumed and shared on social media. It tends to be visually engaging, can be posted consistently, and is often used to support overarching campaigns.
It's easy to assume that creating snackable content is inherently easier than long-form content, and in some ways, it definitely is. But snackable content creation comes with a host of its own challenges and strategies. It's a different game with different rules, and its potential payoffs can be more immediate and wider-reaching than long-form content.
The object of creating snackable content is to offer immediate entertainment or enrichment, prompt social sharing, and attract new leads as a result. And certain content mediums facilitate that process particularly well.
Here are four of the easiest, most straightforward snackable content formats that can lead to meaningful, lucrative outcomes if done right.
Snackable Content Examples
- Quote Graphics
- Memes
- Infographics
- Gifs
1. Quote Graphics
If you can find or create quote-oriented content relevant to your business, you can command and retain the attention of potential customers. See a great example here.
2. Memes
Memes perfectly encapsulate snackable content as a concept. They're immediate, specifically-tailored to be entertaining, and can be easily scrolled through and shared. Take a look at this one on the MOM Facebook page.
3. Infographics
Infographics are one of the best mediums for relaying informative, meaningful content without sacrificing snackability. It's fun, engaging, and practical — with a fairly dynamic range of applications. For instance, they can be used as structured "how-to" guides for different processes, like this example created by one of the MOM-sters.
4. Gifs
Gifs are another type of compulsively shareable form of snackable content with tremendous potential to catch on and go viral. They can be an incredible useful marketing tool or purely for the sake on entertainment and engagement. At the moment there's a glitch with uploading Gifs to social media but we are hopeful Facebook will fix this soon.
To enable your property to be as engaging as possible on social media, MOM will be incorporating these four formats in your strategic content calendar.
We'd like to thank the team at HubSpot Marketing for writing this blog.