Unlock the power of guest photos
In today's digital age, social proof is king. Potential guests are far more likely to trust the experiences shared by fellow holiday makers than traditional advertising. And what's the most authentic form of social proof? User-generated content (UGC)! Specifically, the photos and videos your guests capture during their stay at your venue.
Let's delve into how you can harness the power of UGC to boost your brand and attract more visitors.
Why does User Generated Content matter, especially for accommodation providers, and how can you harness it? Here's a short, sweet list to glance through.
1. Authenticity and trust
- Real photos and videos from happy guests provide genuine insights into the experience your park offers. This builds trust and credibility, influencing potential bookings.
2. Increased engagement
- Encouraging guests to share their experiences creates a sense of community and fosters interaction with your brand.
3. Expanded reach
- When guests share their photos, they expose your holiday park to their network of friends and family, significantly expanding your reach.
4. Cost-effective marketing
- UGC is a powerful and cost-effective marketing tool. It leverages the enthusiasm of your existing guests to promote your business.
5. Showcase the experience
- UGC highlights the fun, relaxation, and adventure your business provides through the eyes of your customers.
6. Encourage guests to share their holiday moments
- Make your business hashtag well known to each guest by promoting it on signage, in welcome packs, on your website and social media channels etc
7. Create Instagram-worthy photo opportunities
- Design visually appealing areas within your venue that are perfect for photos (e.g. viewpoints with logo, colorful murals, themed backdrops).
8. Promote sharing on arrival
- Include a friendly reminder in your welcome pack or during check-in, encouraging guests to share their photos and tag your venue on social media.
- Example: "Capture your unforgettable memories! Share your photos using #[VenueName]Getaway and tag us to show your friends how much fun you're having!"
9. Engage and interact with guest posts
- Like, comment on, and share guest photos on your venue's social media channels.
- Show your appreciation for their contributions which builds a stronger connection with your guests.
10. Feature guest photos on your website and social media
- Create dedicated areas on your website or social media to display guest photos.
- This provides authentic content and showcases the experiences of previous visitors.
11. Promote your free wifi
- Ensure guests have easy access to wifi so they can upload and share their photos without data concerns.
12. Example social media post
- "We love seeing all your amazing holiday photos! Keep sharing your adventures with #[VenueName]. Tag us in your posts, and you might just get featured on our page!☀️ #HolidayFun #FamilyAdventures #Travel"
Conclusion
By actively encouraging and leveraging user-generated content, your venue can transform guest memories into powerful marketing assets.
Embrace the authenticity and reach of UGC to attract new visitors and create a thriving online community. Start capturing those holiday moments today!
The team at Massey Online Management are masters are Social Media Management. If you'd like to find out more, reach out to us.