The Ultimate Guide to Sales and Packages
Posted by Aimee on 15 Jan 2025 12:00 pm

In today's competitive travel market, capturing the attention of potential guests is crucial. Before they even consider picking up the phone, they're likely scrolling through social media, dreaming of their next getaway. How can you ensure your accommodation stands out from the crowd and becomes their destination of choice? The answer lies in strategic sales and enticing packages that offer real value beyond just a lower price.
While discounts are certainly effective, simply offering the cheapest price isn't always the winning strategy. Today's travellers are looking for experiences and value. This is where packages come into play. By bundling services or offering added perks, you can enhance the perceived value of a stay and incentivise bookings.
Examples of value-added packages include:
- Welcome Treats ~ Offering a small welcome gift like marshmallows or local chocolates upon arrival.
- Extended Perks ~ Providing late checkout (when available) or complimentary room upgrades.
- Experiential Bundles ~ Partnering with local businesses to offer discounted tours, spa treatments, or dining experiences.
Generating a sense of urgency can encourage faster booking decisions. However, avoid overused phrases like "ACT NOW" or "BOOK FAST," which can come across as pushy. Instead, focus on highlighting limited-time offers or showcasing the unique benefits of booking during a specific period. For example, “Book by [date] and receive…” or “Limited Availability.”
The timing of your sales should align with your occupancy rates and business goals. Consider implementing different types of discounts based on your specific needs:
- Seasonal Discounts ~ Target low and off-peak periods with "Stay X, Pay Y" deals or percentage-based discounts (e.g., "Save 20% on winter stays").
- Last-Minute Deals ~ Fill remaining rooms closer to the arrival date with attractive last-minute offers.
- Early Bird Discounts ~ Incentivise early bookings and secure revenue in advance by offering discounts for bookings made a certain number of days prior to arrival.
- Package Deals ~ As discussed earlier, combine accommodation with other services or experiences to create compelling offers.
- Loyalty Programs and Repeat Customer Discounts ~ Reward returning guests and foster loyalty with exclusive discounts and perks.
Ensure that your sales and marketing messages are consistent with your overall brand voice and target audience. The tone and language you use should resonate with your ideal guest and reinforce your brand identity.
Strategic sales and well-crafted packages are powerful tools for driving bookings and maximising revenue. By focusing on value, creating a sense of urgency, and aligning your strategies with your business goals, you can attract more guests and create memorable experiences.
Need help managing your sales and marketing efforts? Contact Massey Online Management today for a chat. We can help you set up and promote your sales and manage your online presence.