Why you need a budget for Google Ads

Posted by Melinda Haeusler on 5 Jul 2023 12:00 pm

MOM Google Ads

Why advertise on Google

Google is the most used search engine, receiving billions of searches per day made by millions of users. Plus the platform has been around for nearly twenty years, giving it some seniority and authority in paid advertising.

Your competitors are using Google Ads (and they might even be bidding on your branded terms). Hundreds of thousands of companies use Google Ads to promote their businesses, which means that even if you’re ranking organically for a search term, your results are being pushed down the page beneath your competitors.

How Google Ads work

Google can display your ads when people search for products or services like yours. Your ads can appear on Google Search and Maps, and across their network of partner sites such as YouTube, Google Images, Google Maps etc. You pay for results, like when people click your ad to call your business, visit your website, or get directions to your property.

Over time, Google Ads will also help analyse and optimise those ads to reach more people.

Does Google Ads cost money?

Google Ads aren't free. The average cost per click in Google Ads is between $1 and $2 on the Google Search Network. The average cost per link on Google Display Network is under $1.22.

MOM recommends a minimum budget of $300 per month for Google Ads.

Is Google Ads a good idea?

PPC advertising solutions like Google Ads are incredibly effective when it comes to helping you reach many of your marketing goals. They'll get you sales, drive traffic, and help you raise awareness when it comes to your brand, especially if your ads are well-written and well-optimised. 

How do I see the results?

Your Google Ads will be linked to your Google Analytics account. All MOM clients have access to a private, password-protected Dashboard to view the CTR, impressions, cost, position, keywords and conversion results.

MOM are experts in crafting, writing and optimising Google Ads. Contact us today to find out more.

Content source: https://blog.hubspot.com/marketing/google-adwords-ppc

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